Our principles:


Did you know that investment in early childhood has the highest rate of return for our money?

The Center for High Impact Philanthropy - University of Pennsylvania.

At Fairy kingdom, we follow three guiding principles that encompass everything we do. Whether it is interacting with children, communicating with parents, implementing policies, managing people or dealing with the regulators, we all live and breathe the following three principles:

1) Children first:

It is our commitment to our customers and our community that we would always put the children’s safety and wellbeing as the first and foremost priority in everything that we do. We believe that every child has the right to live in a safe and loving environment that nurture their uniqueness and cultivate their talents to their fullest potentials.

2) Listen to customers:

We will ALWAYS listen to our customers. Whether it is a complaint, a compliment, an idea for improvement or suggestion to change, a request for support, we would always listen and take those ideas on board. We consider customer’s complains opportunities to grow and to improve ourselves to support the customers and the community.

3) Do the right thing:

We pledge ourselves to do the right thing for our customers, our people and our community. In reality, doing the right thing may not be as simple as black or white, there could be grey areas where the borderline of doing the right thing is no so clear. Sometime doing the right thing will not be cheap and it may involve a significant amount of capital and resources. However, we believe that in the long run, doing the right thing will bear fruits for the benefit of our children and for our business.


Our values:

Each and every one of us has different values in our lives. Whether they are tangible or just an idea, values are the important things in our lives that we want to adopt or to follow or desire. Some values are more important than the other and a person’s values may not necessarily be important to others.

At Fairy kingdom, we adopt and share the following values:

1) Creativity:

We value creativity especially in young children’s mind. Children are the most creative creatures on earth and we must nurture creativity in our children. Unfortunately, studies show that the level or creativity drops when we grow old and therefore early childhood gives us a small window of opportunity in our lives to explore and create. Our job as adults is to sit back and watch, let the children explore, let them investigate, let them create the master piece of their own.

2) Integrity:

If every single one of us hold up our values, being honest and commit to do the right things, we can indeed achieve great outcomes. Our people are committed to the highest level of integrity in our every undertakings. We adopt a set of policies that follow the guidance of the National Quality Framework and we adhere to them every single day. When it comes to the wellbeing of our children, there is no room for slackness. We hold ourselves accountable for the safety and security of every child attending our centre.

3) Respect:

Whether it is a personal space, an idea or a person's background, we teach our children to be respectful and to be modest. We teach our children the importance of sharing and empathy with others. At the same time, respect is reciprocal. We educators also need to respect our children’s space and their ideas. Children’s feeling is vulnerable and fragile. Whatever we adults do or don’t do today may influence our children’s feeling and potentially have long lasting impact in their lives when they become adults.

4) Diversity:

We embrace diversity in our centre. Our children will grow up in a country where people coming from different backgrounds, different values, or different personal circumstances will be treated fairly and will be given the same opportunity to thrive.

5) Sustainable development:

Lastly, we encourage our children to think sustainable development. Whether it is planting trees, using recycle materials or reducing consumption of non-renewable energy, we believe that we should teach our children the importance of sustainable development so that they will have a future better than we have.